# ═══════════════════════════════════════════════════════════════ # ECAL Strategy Map Template # ═══════════════════════════════════════════════════════════════ # Source: ECAL 3.1 - Ideate Step (Define Phase) # Purpose: Map customer goals → strategies → capabilities → enablers # Note: Internal document; key info goes into customer-facing PoV/Value Story # "Arguably one of the most important ECAL artifacts" — ECAL 3.1 # ═══════════════════════════════════════════════════════════════ metadata: customer: "" date: "" version: "1.0" status: "draft" # ─────────────────────────────────────────────────────────────── # LAYER 1: BUSINESS GOALS # What the customer wants to achieve (from annual reports, CxO statements) # ─────────────────────────────────────────────────────────────── goals: - id: "G1" goal: "" # Example: "Reduce operating costs by 15% over 3 years" source: "" # annual report, CEO keynote, customer statement timeframe: "" measurable_target: "" # ─────────────────────────────────────────────────────────────── # LAYER 2: STRATEGIES # How the customer plans to achieve each goal # ─────────────────────────────────────────────────────────────── strategies: - id: "S1" strategy: "" # Example: "Consolidate data center footprint from 4 to 1" supports_goal: "G1" # link to goal owner: "" # who owns this strategy in the customer org? # ─────────────────────────────────────────────────────────────── # LAYER 3: CAPABILITIES NEEDED # What capabilities are required to execute each strategy # ─────────────────────────────────────────────────────────────── capabilities: - id: "C1" capability: "" # Example: "Cloud-based database platform with managed operations" supports_strategy: "S1" current_state: "" # how is this capability met today? gap: "" # what's missing? # ─────────────────────────────────────────────────────────────── # LAYER 4: ENABLERS (Oracle Products / Solutions) # What Oracle can provide to fill the capability gaps # ─────────────────────────────────────────────────────────────── enablers: - id: "E1" enabler: "" # Example: "Autonomous Database on Exadata Cloud@Customer" provides_capability: "C1" oci_services: [] # specific OCI services value_proposition: "" # why this enabler for this capability? competitive_advantage: "" # why Oracle vs. alternatives? # ─────────────────────────────────────────────────────────────── # LINKAGE SUMMARY # Quick view: Goal → Strategy → Capability → Enabler # ─────────────────────────────────────────────────────────────── linkage: - goal: "G1" strategy: "S1" capability: "C1" enabler: "E1" point_of_view: "" # one-sentence PoV derived from this chain # Example: "By consolidating 3500 databases onto ADB on ExaCC, # [Customer] achieves 40% OpEx reduction while meeting # EBA data residency requirements" # ─────────────────────────────────────────────────────────────── # SMART EVALUATION OF EACH POINT OF VIEW # ─────────────────────────────────────────────────────────────── pov_evaluation: - pov_id: 1 linkage_ref: "G1→S1→C1→E1" specific: "" # clearly defined scope? measurable: "" # quantifiable outcome? attainable: "" # technically feasible? (check feature matrix) relevant: "" # tied to customer's stated goals? time_based: "" # achievable timeline? overall_score: "" # strong / moderate / weak proceed: "" # yes / iterate / abandon