# Value Story Template — DEFINE Phase # Captures the value hypothesis linking business drivers to OCI outcomes value_story: # --- Customer Context --- customer_name: "" industry: "" engagement_date: "" architect: "" # --- Business Driver --- # What is pushing the customer to act NOW? business_driver: primary: "" # cost_reduction, modernization, performance, compliance, hardware_eol, contract_expiry, consolidation, competitive_pressure urgency: "" # Why now? e.g., "Hardware EOL in 6 months", "PCI audit in Q3" quantified_impact: "" # e.g., "$2M/year in legacy maintenance", "4h monthly downtime" # --- Current Pain --- # What specific problem does the customer experience? current_pain: summary: "" # 1-2 sentences describing the problem in customer's terms affected_stakeholders: [] # e.g., [CTO, DBA team, end users, compliance officer] business_cost: "" # Quantified cost of inaction: dollars, hours, risk # --- Value Hypothesis --- # "If we [action], the customer achieves [outcome]" hypothesis: action: "" # e.g., "Migrate 3 Oracle databases from on-prem Exadata to ADB-S" outcome: "" # e.g., "60% reduction in DB admin effort, 99.995% availability, PCI compliance" evidence: "" # What supports this? e.g., "ADB-S automates patching, backups, tuning" # --- SMART Validation --- smart: specific: "" # What exactly will be done? measurable: "" # How will success be measured? attainable: "" # Is this technically feasible? (reference feature matrix, field findings) relevant: "" # How does this connect to the business driver? time_based: "" # When will this be delivered? # --- Competitive Context --- competitive: incumbent: "" # aws, azure, gcp, on_prem, none why_oci: [] # e.g., ["BYOL cost advantage", "ADB-S unique capabilities", "FastConnect latency"] honest_gaps: [] # e.g., ["Smaller marketplace", "Fewer regions in LATAM"] # --- Confidence Assessment --- confidence: data_quality: "" # high (AWR/metrics available), medium (estimates), low (guesses) assumptions: [] # List key assumptions made gaps_to_fill: [] # What information is still missing? # --- Next Step --- recommendation: "" # proceed_to_design, iterate_hypothesis, insufficient_data next_action: "" # e.g., "Schedule design workshop", "Request AWR reports"